China’s giant privately held smartphone maker, Xiaomi Incorporated, has announced recently that it has sold almost 35 million handheld devices in the first six months of the year.
The company which rivals Apple and Samsung took it to Twitter to give thanks to the consumers, “We sold 34.7 million smartphones in 1H 2015 alone, a 33% year-on-year increase! Big thanks to Mi fans. RT the news!” The figure is in comparison to last year’s sales, which totaled 61 million devices in a span of 12 months.
Despite achieving more than the half-way mark during the first half of 2015, Android Central reports that Xiaomi CEO Lei Jun stated previously that their goal is to reach 100 million handsets.
In order to do so, they may have to tap into a different market, which might explain their move to put up factories and sell their product in Brazil, the report suggested.
While, Wall Street Journal mentions that it may also be because of the booming electronics market in the country, where smartphones sales doubled since 2012 to an estimated 1.45 million units per year.
Xiaomi’s Redmi 2 was launched in Brazil on Tuesday, marking the company’s first time to venture outside Asia and assemble outside China.
However, the government is said to tax imports heavily, while giving tax breaks to companies that have local factories.
Global vice president Hugo Barra revealed that they plan to source some materials locally while also importing others, “It’s a major undertaking because up until today, we didn’t have that complexity in our supply chain. It requires re-architecting a lot of our supply chainfrom the components suppliers to financial systems to everything else,” he said. He added that he hopes social media campaign can be put into good use as “word of mouth and virality are huge” in Brazil.
On separate posts on Twitter, the company mentioned that in addition to Redmi 2, Mi Band and Mi Power Bank are also available. Moreover, they also stated that they will partner with Foxconn to manufacture phones locally to offer “incredible prices” in the country.