Xiaomi has just unveiled its newest flagship, the Mi 5, at the Mobile World Congress this week, with a forward-looking goal to continue offering great specifications at a cheaper cost, as well as a design that is recognizable and stands out on its own.
Hugo Barra, the vice president of international operations told Associated Press, “This is basically ahead of the pack in many ways when it comes to flagship devices,” referring to Mi5, reported Business Insider.
He said, “You’re looking at a third to a half of the price that you would expect to pay for another flagship device with similar capabilities.”
Meanwhile, Barra also revealed in an interview with The Verge that the company is aiming to be a leader on design, such that people will recognize Xiaomi phones at first glance. Although some common perception regarding the Chinese phones include copying the design of Apple and Samsung, Barra was confident with Xiaomi’s designs in their previous flagships. He even highlighted that the 3D-curved back of the Mi 5 is the first in the market.
The Xiaomi Mi 5 comes with a 5.15-inch screen in three variants, depending on the memory of the phone and the materials used on the design. All variants are powered by a Qualcomm Snapdragon 820, with options of 2GB of RAM to 4GB of RAM, and 32GB or 128GB of internal memory. The materials also vary from glass to ceramic, depending on the model chosen by the buyer.
However, compared to other industry players that also carry the same feature, Xiaomi’s devices are indeed cheaper, with the base model priced at just $305 and the higher models at around $415. Usually, smartphones carrying these specifications are sold at around $500 up.
Xiaomi Mi 5 has the color options of black, gold, and white. The new handset will be on sale in China starting Mar. 1, while it will be released in India and other countries later on.
Barra revealed in the same Business Insider report that Xiaomi will continue to focus on China and India. They are looking into the western market such as the US and Europe, but he said that “it’s a bit too early to even start estimating when we are going to enter those.”