Whole30 diet program catches on with millenials; viral on social media


Unless you are literally living in a cave, you will not be oblivious to the recent trend in social media that has taken over the millennials – that is, the latest diet craze, Dallas and Melissa Hartwig’s Whole30 diet program. It started with the New York Times bestseller “It Starts with Food”, followed by the official 30-day program that had recipes that appealed to the 20 and 30-somethings.

According to Ecumenical News, the program promotes healthier eating habits by cutting out certain food groups such as alcohol, grains, dairy, legumes, processed foods, sugar, and soy for a month or 30 days. It is not for the fainthearted, what with the rigid diet schedule with massive health benefits. And here begins a heightened food-affects-mood bandwagon for millennials.

In a recent interview WGN TV, the two nutritionist authors indulged in the basic concepts of the food program. Melissa outlines the four qualities of good food that people on the Whole30 program must adapt for a successful journey: “We think the food that you eat should promote a healthy psychological response. You should be in control of your food choices. We think it should promote a healthy hormonal response, so blood sugar regulation and hormonal balance. It should promote healthy digestion and not mess with the integrity of your digestive tract. And it should calm the immune system and not promote systemic inflammation.”

The Business Insider reports that it is often compared to the Paleo Diet but there are marked differences like in the restrictions to sugar. The hashtags #iamwhole30 and #whole30recipes, over 157,000 Instagram followers as of the time of this posting, and testimonials on Facebook attest that this craze is not going anywhere else anytime soon. Many of the people on the Whole30 diet claim that cravings for unhealthy food stops and fat loss is a bonus; healthy eating habits are more of the main goal. If anything, the only caveat is that some critics slam the method for cutting out whole food groups like dairy out of the equation and consider this as unhealthy or not recommended for long-term use.