Tinder has included an STD testing locator feature to its application to end its feud with the AIDS Healthcare Foundation.
The popular dating application for smartphones added a free STD locator from Healthvana on Thursday under its health and safety section on its website and the FAQ’s on its mobile version.
Since fall 2015, the non-profit group has put up billboards and advertising campaigns in New York and Los Angeles, linking Tinder to various sexually transmitted diseases including gonorrhea and chlamydia.
The foundation based its facts on the Centers for Disease Control and Prevention’s 2014 report which suggested a rocketing increase in STD cases.
“We are unfortunately now waging an uphill battle on this front,” AIDS Healthcare Foundation Senior Director Whitney Engeran Cordova told Reuters. “The CDC also noted the majority of these infections are affecting young people – the demographic that is on their mobile phones all day long.”
The InterActiveCorp-owned application under Match Group Inc sent a “cease and desist” letter to the foundation after the release of its anti-Tinder campaigns.
Tinder released a statement on Thursday addressing its concern for sexual health and safety.
“An important aspect of any healthy relationship – whether formed on Tinder or otherwise – is ensuring sexual health and safety,” the company said. “While the CDC, who conducted the largest and most credible study on the topic, has never identified any connection that supports the idea that Tinder usage correlates with, let alone causes, an increase in STDs, we’re of course in favor of organizations that provide public education resources on the topic.”
Meanwhile, the website Someecards has encouraged Tinder users to participate in their campaign with the hashtag OnTinderAtTinder. The trending topic is short for “how I look on Tinder vs how I look at Tinder”highlighting the contrast between the users’ most flattering photos and how they look like in ordinary days.