The Voice season 9: Rihanna signs on as key advisor; Blake Shelton and Pharell Williams humorously beg for Emmy


Adding to a star-studded season nine of NBC’s singing competition, “The Voice,” is hip-hop and RnB singer Rihanna as a key advisor to all of the team coaches.

NBC Chairman Bob Greenblatt made the announcement during Television Critics’ Association press tour and stated that, “We landed Rihanna to be the key advisor to all the coaches this fall. This is one of music’s true supervisors coming on board to influence the lives and careers of the performers,” Entertainment Weekly reports.

The Barbados-native singer is replacing the spot left by Taylor Swift from last season. She will help all the judges from longtime show veteran Blake Shelton and Adam Levine, returning coach Gwen Stefani and reigning champion Pharell Williams.

Meanwhile, it was revealed previously that country singer Brad Paisley will be on board as advisor for Shelton’s team while Creedence Clearwater Revival frontman John Fogerty will help the competitors in Levine’s group.

Shelton praised his new advisor and shared to People that, “He’s really been good to me, and so the fact that I was able to get him here and and advise my team made perfect sense to me because he was actually a mentor for me. If you know anything about country music, you know who Brad Paisley is. He’s entertainer of the year. He’s male vocalist of the year. He’s sold millions of albums, and sold out tours. He’s just one of the more respected singers and just [among] people in the music industry and Nashville.”

He also appeared on an exclusive video together with Williams to celebrate the show’s sixth nomination for an Emmy Award in the category of Outstanding Reality-Competition Program. The two hilariously plead for the show to win, with Shelton saying that, “Please, I’ve never seen one of those trophies in person.”

The series is also on the running for Outstanding Technical Direction, Camerawork, Video Control For Series; Outstanding Sound Mixing For A Variety Series or Special; Outstanding Production Design For Variety, Non-Fiction, Reality or Reality-Competition Programming; and Outstanding Lightning Design.

Season nine premieres on September 21.