'Star Wars Battlefront' VR to be 'very special' virtual reality game

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A virtual reality version of the hit Electronic Arts game “Star Wars Battlefront” will be coming as an exclusive title for the PlayStation VR this fall. It is set to be a very “special” title for the new virtual reality headset and will entice users to get their hands on VR, at least according to Sony Interactive Entertainment Vice President for Marketing John Koller.

In a recent interview with Fortune, Koller had been very proud of the upcoming VR version of “Star Wars Battlefront,” calling it the “most special” game for the PlayStation VR so far.

“‘Star Wars’ is a great example of something that we will really own during that launch period,” Koller said. “But over time there will be games that launch, where we’ve been helping with the development process, that will be most special on PlayStation VR, whether it’s exclusive or not. It’s going to be best played on PlayStation VR.”

The upcoming game would come as something “special” in a way that it will define the real virtual reality experience for gamers and will bring to fans a virtual experience in the world of “Star Wars” like they have never imagined. Also, it will take advantage of the hardware of the PlayStation 4 and the PlayStation VR headset.

“We are working with EA, DICE, Lucasfilm, and Disney to try and make that experience something so special and so intrinsic to what’s in many people’s DNA, which is, ‘How can I be in that world of Star Wars?'” Koller added. “‘Battlefront’ is going to be one of those games that will really show gamers what it means to be in the world of VR. It’s very special. And just by the nature of it being designed as a VR experience, it’s going to be very different than the PlayStation 4 game.”

Koller also discussed the role of the exclusive VR games in the new rising subculture in the world of gaming. According to him, VR is something that is “personal” to players.

“The role of exclusive VR games is a little different than what we see in the general console space,” Koller went on. “For example, I don’t believe that there needs to be one particular killer app. There can be a range of killer apps. VR is so personal. It really depends on what experience that person wants and what they think is really great. That’s different than our (console) platform launches, where you generally can say, ‘That’s the game’ (that will help drive hardware sales).”

The PlayStation VR headset is up for pre-order and will be released sometime around October this year. It will sell for a price of 44,980 Yen in Japan, $399 in North America, 399 in Europe, and 349 in the U.K.