Samsung announced Wednesday the launching of new mid-range smartphones for next year, specifically the 2016 editions of the Galaxy A3, A5 and A7.
All three mobile devices will feature Samsung’s Super AMOLED (Active Matrix OLED) display technology. The A3 will feature a 4.7-inch 1280 x 720 screen, the A5 will have a bigger 5.2-inch 1920 x 1080 display, and the A7 will have a 5.5-inch screen with 1920 x 1080 resolution.
Samsung Exynos processors will power the three devices. The Galaxy A3 will have a 1.5 GHz quad core chip while the A5 and A7 will feature a faster 1.6 GHz octa-core processor.
The phones will also have better cameras and software interface. The new system will include Optical Image Stabilization and a Quick Launch feature, which allow users to take a photo by double-clicking the home button.
Samsung’s 2016 editions of the three Galaxy phones indicate the Korean-based company’s intention to offer affordable smartphones with upgraded features.
“With the introduction of the Galaxy A (2016), we took the consumer feedback on our original Galaxy A models and made thoughtful and impactful improvements offering consumers a seamless convergence of style and performance for their everyday lifestyles,” JK Shin, CEO and Head of Samsung’s IT & Mobile Business, said in an official press release.
While Samsung holds the top position as the best selling smartphone brand in the year, Chinese brands Huawei and Xiaomi are quickly catching up. Apple remains in second place.
In a report by TrendForce, Samsung’s market share declined from 26.7 percent to 24.6 percent. Apple’s market share also declined from 15.4 percent to 13.7, and Huawei’s market share increased from 7.5 percent to 8.4. The report covers the second and third quarters of this year.
“Huawei becomes the first Chinese smartphone brand to reach 100 million units in shipments and cements its position as the third-largest vendor worldwide,” TrendForce reported.
Huawei’s and Xiaomi’s inexpensive yet powerful smartphones appeal to consumers worldwide especially in China.