There’s very little doubt that “PlayerUnknown’s Battlegrounds” (PUBG) was one of the biggest games of 2017, and with its recent release for the Xbox One, the title’s player base continues to expand. However, the head of PUBG Corp has loftier goals for the franchise, including releasing the game on every platform and becoming a multimedia franchise that goes far beyond gaming.
PUBG Corp Chief Executive Officer Chang Han Kim recently spoke about his aspirations for the best-selling video game title. “If we have the opportunity,” he said, “the final goal would be to launch the title on every platform.”
However, the executive clarified that they would like to focus on completing “PUBG” for the Xbox One console first before expanding to other platforms.
The game was officially released on PC last month after several months of being on Steam’s Early Access phase. Despite being in Early Access for most of 2017, “PUBG” received a number of Game of the Year awards and snagged the Best Multiplayer trophy at the Game Awards.
Along with the official PC launch, the title was released as a Game Preview on Xbox One with a console-exclusivity deal with Microsoft, which may hold until the developer completes all the necessary bug fixes for the new version. As of the moment, an exact date has not been set for the official version 1.0 on Xbox One.
The CEO also shared that he wants to see the franchise take off from gaming and participate in other industries. “I’d like PUBG to become a universal media franchise based on the game,” Kim said. “We want to take part in diverse industries including Esports, movies, drama, cartoons, animation, and more.”
Kim said that PUBG Corp has received a number of calls from Hollywood and Netflix showing interest in the gaming franchise. He said that the company’s dream is to build a new game-based culture and to be at the top of that culture.