After failing badly in their “Pokemon GO Chicago Fest,” Niantic Labs seemed to have learned their lesson quickly.
According to a Gamespot report, Niantic pushed all the right switches for the “Pokemon GO Pikachu Outbreak” last week. Held in Yokohama in Japan, the event drew over 2 million participants, catching over 120 million Pokemon. The event ran for a full week and the organizers were able to avoid repeating their mistakes all over again.
In a report by Forbes, Niantic shared the steps they took to ensure that the event would run smoothly as planned. To prevent connection issues, they talked to all the major carriers in Japan who made sure that data was flowing. They picked a huge venue for the event, particularly an island and a nearby city. This gave the millions of participants enough room to go around parks and other areas.
Furthermore, they strategically distributed spawns of special Pokemon, namely, Unown, Shiny Pikachu, Chansey and Larvitar across the venue. This move allowed Trainers to enjoy incentives whenever they caught one and prompted them to “move through the greater festival area rather than staying in a single location.”
Niantic’s adjustments resulted in an epic conclusion, where attendees defeated the Legendary Psychic Pokemon. With the victory, the Legendary Pokemon is now unlocked and will be part of Exclusive Raid Battles soon.
Late last month, Niantic posted a letter announcing the postponement of the European events lined up for August. They canceled the events in Copenhagen and Prague that were set for Aug. 5, and in Stockholm and Amsterdam for Aug. 12. They clarified, however, that the events will push through sometime this fall.
On the other hand, events in Spain, France, and Germany set for Sept. 16 will still push through. “We apologize for any inconvenience and hope you understand that our priority is to ensure a great experience for Pokémon GO Trainers in Europe and around the world,” they added.