A year and a half since it first launched to the rest of the world, Niantic has confirmed that the popular augmented reality (AR) mobile game “Pokemon Go” will soon be making its way to China.
The game developer confirmed that news, although it did not specify an exact date of the title’s launch in the huge gaming market of China. The American software company is working with Chinese company NetEase to launch “Pokemon Go” in the Asian country.
NetEase also previously partnered with Activision Blizzard in order to bring popular games like “World of Warcraft” and “Overwatch” to China.
We absolutely intend to bring our existing games into China,” said John Hanke, the chief executive officer of Niantic. “Beyond that, there are opportunities to build games in China, both for China and for the world.”
Although well-known for the massively popular “Pokemon Go,” Niantic continues to support and develop its lesser-known AR game “Ingress,” which it launched before “Pokemon Go” was released.
Niantic is also developing an upcoming game based on another massive franchise. “Harry Potter: Wizards Unite” is currently in the works, and will also feature an AR gameplay.
Previously, China’s strict policies prevented “Pokemon Go” from being launched in the country, despite its gaming market being one of the biggest in the world.
The country’s Audio-Video and Digital Publishing Association previously ruled that “Pokemon Go” posed a “threat to geographical information security and the threat to transport and the personal safety of consumers.” Now, it looks like whatever prevented the game from being launched in the country has finally been addressed.
However, Chinese gamers’ response to the new of a “Pokemon Go” launch has been lukewarm, with many noting that they have lost interest in the game, which they see as an outdated one. Others aired the opinion that Niantic is struggling and only wants to launch its games in China to make money from the Chinese.