Nintendo to ‘ramp up’ production of Switch console for the holidays

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A product display featuring the Nintendo Switch. (Facebook/NintendoSwitch)

With the holiday season fast approaching, Nintendo confirmed that it will increase production of their flagship console.

In a statement to The Wall Street Journal, the gaming giant said that it will ramp up production of the Nintendo Switch. “We’re doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so,” said Nintendo. “We will ramp up production for the holiday period, which has been factored into our forecast,” they added.

The company initially plans to ship around 10 million units by March of 2018, the end of its fiscal year. A source from the supply chain, however, shared with Wall Street Journal that should instead shoot for 18 million. “One executive in the supply chain said his company was ready to pick up the pace of production if asked,” the report said.

Meanwhile, ValueWalk reported that supplies have been running out in different parts of the world. Japan, as well as the United States, is bleeding for new stocks. The report said that retail giants like Target, GameStop, and Walmart have all confirmed they are low on units. Europe, on the other hand, does not have the same level of drought, as there are still local retailers offering the console.

Nintendo clarified that the supply problem was not intentional on their part. They admitted that it was a result of underestimating the public’s demand.

The company is also in the middle of managing the demand for the SNES Classic Edition. According to Forbes, pre-orders for the throwback console were already sold out in major retailers in the U.S. As expected, pre-orders went flying almost instantly, moments after they opened.

Moreover, gamers who are itching to get their own unit have resorted to buying from resellers on eBay. Unfortunately, these resellers sell the SNES Classic Edition for hundreds of dollars online.

The SNES Classic Edition rolls out on Sept. 29, and it comes with 21 pre-loaded games.