Magic Leap AR headset to have starting price similar to high end phones

Magic Leap
Magic Leap promotional photo. (Facebook/ magicleap)

The highly anticipated Augmented Reality (AR) headset from Magic Leap will be coming in multiple editions, with the cheapest version costing around the same price as a high-end mobile phone.

According to company chief executive officer Rony Abovitz, Magic Leap will offer the augmented reality headset at different tiers, with varying specifications for consumers and professionals.

“I think we’re trying to establish certain tiers — we’re not going to be a single-product company over time,” said Abovitz. Although the executive did not specify the starting price for the headsets, he said the cost of the cheapest tier is comparable to a “higher-end mobile phone to higher-end tablet.”

Abovitz did not name which devices he was referring to, but he did not object to a comparison with Apple’s new iPhone X, which costs $1,000. The company justifies the relatively high price of the AR headset, saying it could eventually replace phones, televisions, laptops, and tablets.

Previous speculations have placed the Magic Leap One at around the price range of between $1,500 and $2,000. In comparison, Microsoft’s development kit for the HoloLens headset is sold at $3,000.

The company chief also revealed that the Creator Edition of the Magic Leap One headset, which is set to be released this year, falls somewhere in the middle of the pack in terms of the headset’s price ranges.

“We will have a product line in that price point probably for the company’s history, and we’ll probably have some above and we’ll have some below,” Abovitz added. “We’ll have even higher-end [versions] for hyper-pro, and then we’ll have wide mass-market products.”

Abovitz also believes that volumetric video, a way of capturing video in three-dimensional form, could be achieved within two to five years. This will make it possible for people to watch videos through the Magic Leap headset in a holographic form.