Apple’s annual Worldwide Developers Conference (WWDC) has come and gone and still no word for upcoming new hardware including the supposed next iteration of the MacBook Air.
The Cupertino-based company has been forthcoming about what they specifically wanted to shine their spotlight on in this year’s WWDC. However, it did not stop tech buffs from holding on to a little hope that Apple would somehow have something up their sleeves with regards to upcoming hardware.
Despite this, the online world is not lacking whatsoever when it comes to speculations regarding the laptop line. Among the most popular from the bunch of rumors come from Japanese blog MacOtakara (via Yibada). An article published from the site points out that while a new MacBook Air is a possibility, Apple will pull back a bit in terms of its specs and productions leaving it with minimal improvements from its current iteration. Nevertheless, it will take on a refreshed aesthetic with a new screen size different from its 11-inch model. A 15-inch laptop will be introduced that will replace its smaller counterpart.
This is contrary to earlier assessment made by industry people predicting that Apple is slowly gearing up to remove the Air family from their roster of products. Back in March, fans were introduced to a smaller iPad Pro deemed as the iPad Mini Pro which will supposedly take the place of the iPad Air. Unfortunately, the tablet gained mixed response as some consumers were not happy about the sudden surge in price of what could have been an iPad Air 3.
Coming from this, tech blogger Jack March came up with the assumption that Apple is “killing” the Air brand. He explains that the main selling point of the gadgets under the trademark seems to be only repetitive with the latest gadgets.
“For Apple to achieve the title of ‘World’s Thinnest Notebook’ they had to compromise on performance and expansion slots. It was a very niche and expensive product, only for people with the primary priority of portability. In 2016 where nearly all products from Apple and competitors are thin and light Apple’s distinction of ‘Air’ is redundant,” he explained on his blog post.
Apple has continued to be mum about the matter. Tech buffs are advised to stay tuned for any updates with regards to the next-gen MacBook Air and any other Apple products.