It is no secret that for quite some time now, Apple’s Air brand has been standing on precarious grounds with countless rumors of it being scrapped from the product list. Chalk it up to the surprising switch back in May which saw the iPad Pro 9.7 released instead of the highly expected iPad Air 3. Despite numerous events over the course of the year, the Cupertino-based company has not made any mention of the Air lineup. Is it possible that the company is just quietly phasing out the roster until consumers forget about them?
If that is the case, unfortunately, it is not working. The internet is plagued with rumors and speculations regarding the Air products, especially its MacBook iteration which is already long overdue for an upgrade. But despite so much talk, it appears that no one can really pinpoint what Apple is planning to do with the lineup which was the original embodiment of their light and mobile vision.
In hindsight, Apple needs to play catch-up with regard to their laptops. In recent months, they devoted much of their time to their other products like the tablets and most recently their smartphones. Tracing back to a previous interview with company CEO Tim Cook, it seems that this has been the plan all along as they push consumers away from Macs and steer them more towards the tablets.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” the executive pondered while talking to The Telegraph. “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”
However, the 55-year-old appears to have backtracked from these comments. According to MacRumors, a fan sent an email to Apple’s head honcho asking why they seemed to be pulling away from not just the MacBook Air line but the Mac family as a whole. Cook replied saying, “I love the Mac and we are very committed to it. Stay tuned.”