LG announces new AI technologies for the V30

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A promotional image for the LG V30 smartphone. (Facebook/LGMobile)

Korean smartphone manufacturer LG has developed a new suite of artificial intelligence (AI) technologies which will be outfitted into a newer version of its flagship phone, the V30.

The new technologies are called Vision AI, and they are focused on image recognition. The company will be showing off one of them at the Mobile World Congress, which will be happening this month.

Vision AI involves automatic image analysis for recommending the best shooting modes from among eight options. The system also takes into consideration the angle of view, color, reflections, backlighting, and saturation in order to determine what the user is focusing on.

The new suite will also offer smart object recognition as well as shopping suggestions. By pointing the phone’s camera at an object, the Vision AI can automatically scan QR codes, initiate an image search, or look for shopping options so the user can find where to purchase the object for the lowest price, as well as recommend products similar to the object.

The AI suite will also include a feature that uses AI to improve the performance of the camera under low light conditions. The AI measures the brightness of the frame and automatically brightens images taken in dim environments.

Aside from the Vision AI, LG is also working on an AI suite that focuses on voice recognition, called Voice AI. Instead of developing its own smartphone voice assistant, the company has chosen to work together with Google Assistant.

However, LG is adding its own twist to the voice assistant by developing commands exclusive to its phones. Currently, there are already 23 LG-exclusive commands available. The number will increase to 32 this year.

LG says its focus is not just on hardware specifications, but on AI, which it sees as the future for the company. “Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for,” said Ha Jeung-uk, senior vice president and business unit leader for LG.