'Jill and Jessa: Counting On' updates: Advertisers disassociating their firms with the show


Around two weeks ago, the spinoff of the reality television series “19 Kids & Counting” titled “Jill and Jessa: Counting On” premiered, with its stories focused on Jill and Derick Dillard in their mission trip in Central America and Jessa and Ben Seewald’s journey to parenthood.

As the cancellation of the original show was attributed to the multiple scandals linked to their brother Josh Duggar, not everyone was pleased with the decision of the network to continue featuring the family. Now, there are reports that advertisers are also disassociating their companies with any advertisements aired during the said show.

In an exclusive report from In Touch Weekly, the companies which advertisements were aired in the episodes of “Jill and Jessa: Counting On” expressed that they are not supporting or endorsing the show.

For instance, Wrigley’s representative said, “It is never our intent to endorse content that could offend our consumers,” indicating that the advertisements shown during the spinoff were mistakes.

Similarly, Matress Firm’s director of communications Casey Zuber said, “After learning that we had two ads run during the premiere of the new TLC show ‘Jill & Jessa: Counting On,’ we have instructed TLC not to air any future paid units during this show.”

Other companies who also connected with TLC to stop airing their advertisements during “Jill and Jessa: Counting On” include Pure Michigan, Whitewave Foods, RCN Corporation, and Combe Inc., to name just a few. The firms were reportedly disappointed and unhappy with the network airing their advertisements during the show and asked TLC to take immediate action.

With this, the reality television show is struggling with having paid ads, but TLC’s General Manager Nancy Daniels remained positive as she noted that the story of the Duggars continue to have supporters. She said, “At the end of the day we have millions and millions of young loyal viewers who support the [Duggar] girls.”

“Jill and Jessa: Counting On” airs Tuesdays at 9 P.M. EST on TLC.