“It’s a new day in America. Today, more people will go to work, return home to their families, and sleep more soundly than ever before. All because one man refuses to settle, putting people before politics. That man is Frank Underwood.”
This is how Netflix choose to finally announce that “House of Cards” will be back for its fourth season via a video clip which ironically aired during the GOP debate on CNN. Frank Underwood, played by Kevin Spacey, may just be a fictional character, but it was a smart way to get loyal fans and potential ones more interested in the Academy Award winning series.
The 30-second video clip was then posted on the show’s official Facebook page and a make believe campaign website was launched to prove that Frank Underwood is serious in keeping his seat in the Oval Office.
“These are my mottos,” as stated by Frank Underwood in his campaign website, “I have no patience for useless things – like political gridlock and stagnation. And neither should you. Join me. Let’s roll up our sleeves together. Let’s plow through the stubborn and smallminded and send Washington a message loud and clear.”
However, followers of the show were quick to question the whereabouts of his wife, First Lady, Claire Underwood (Robin Wright), who was nowhere to be found in both the teaser variations. This seems unlikely given that Team Underwood has been solid thus far in front of the public despite drama behind closed doors. Previous speculations for the fourth season of the “House of Cards” have indicated that various scenarios for the couple like finally getting into parenthood with any available means to save their marriage and the darker plot of seeing the both of them dying in the end. So far, there is yet any indication of upcoming plots other than the political side of things with the release of the faux campaign.
“House of Cards” season 4 has a confirmed airing date of March 4.