Asus ZenFone 5 with the familiar notched design of iPhone X

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The new Asus ZenFone 5 features the same notched design as Apple's iPhone X. (Facebook/asus.n.america)

Asus has announced a brand new phone, the Asus ZenFone 5, which sports a large screen with no bezels, save for a notch at the top, a design that is very similar to the looks of Apple’s flagship iPhone X.

During the launch of the new smartphone at the Mobile World Congress, Asus said that it is aware that people may see the design as copying the popular new generation iPhone, but defended that they are simply giving what users want.

“Some people will say it’s copying Apple,” said Asus’ global head of marketing, Marcel Campos, “but we cannot get away from what users want. You have to follow the trends.”

Despite the obvious duplication of Apple’s infamous “notched” design, the Asus ZenFone 5 has managed to fit its massive 6.2-inch screen within a physical footprint similar to the 5.5-inch ZenFone 4. To do this, the new phone makes use of a 90 percent screen-to-body ratio, with effectively no bezels on the sides and the bottom of the screen.

The new smartphone also boasts competitive hardware specifications, although they are obviously below flagship levels. The ZenFone 5 is powered by the Snapdragon 636 chip, a step below the Snapdragon 845 chip in the flagship model ZenFone 5Z. The ZenFone 5 has a storage capacity of 64 gigabytes (GB), with random access memory (RAM) capacity options of 4 GB and 6 GB.

The ZenFone 5 has a boosted dual camera system that features 1.4-micron pixel size on the main 12-megapixel (MP) camera sensor. Alongside the main sensor is an 8 MP wide-angle camera that is also used for depth detection and for portrait mode. These camera specifications put it not far behind Google’s highly acclaimed camera sensor on its Pixel smartphone line.

Aside from the new smartphone model, Asus also promises more in terms of Artificial Intelligence (AI) in its software. The camera will benefit from an AI scene detection feature, which optimizes saturation, white balance, exposure, brightness, and other post-processing settings depending on what the user is photographing.