Apple Watch 2 release date: Tim Cook discusses Watch brand innovation


Apple CEO Tim Cook shared details on the upcoming Apple Watch 2. While not confirming the existence the device in any way, the company executive expressed his desire to innovate their Watch line. The CEO also talked about the upcoming iPhone 7, and how they intend to make users feel like they cannot live without their devices.

In his recent talk with CNBC “Mad Money” host Jim Cramer, Cook shared details about their upcoming devices and how they plan to have more innovative devices in the future.

One thing that was discussed was the Apple Watch 2. While rumors of the new version of the Watch had been circulating for quite some time now, there has been no official confirmation from Apple about the existence of such a device.

“You’ll see the Apple Watch getting better and better,” Cook promised.

However, that did not clarify if the Cupertino-based company will just improve the software of the current Watch or if they will release an entirely new device to replace the old one. Cook’s statement implies that it could be a sequel after all, since he dealt with making the Watch something that will be a necessity for users’ daily lives.

“I think that in a few years we will look back and people will say, ‘How could I have ever thought about not wearing this watch?'” the Apple CEO explained, adding that the company recognizes that they have a lot to learn since when they first launched the Watch.

“We’re still in learning mode. We’re learning fairly quickly, though. We know a lot more than we did a year ago.”