Amazon is poised to take its competition with Google to the next level, as it looks to stop selling the Google Nest line of smart home devices.
Amazon reportedly told Google Nest near the end of last year that it would no longer be listing any of Nest’s newer products. Their products include the new smart thermostat, home security products, and other home appliances.
According to a source familiar with the situation, Amazon’s retail team did not specify who gave the order to stop selling Nest’s future products but mentioned that the decision “came from the top.” The retail giant clarified that the decision had nothing to do with the quality of the Nest products, which consistently received great reviews on Amazon’s listings.
In response to Amazon’s decision, Google Nest decided to leave Amazon altogether, opting to stop selling any of its products on the retail platform. As a result, those Nest products that are currently listed on Amazon are expected to be removed once their stocks run out.
This is not the first time that Google products will be disappearing from the listing of the giant online retail store. Currently, Google Chromecast and its Home speakers are no longer in stock with Amazon, which offers similar services, respectively, with its own devices Fire TV and Echo speakers.
Amazon’s decision to stop selling competing Google products reflects its dedication to making a name for itself the field of future computing platforms.
Although the company missed out on smartphones and found limited success with its line of tablets, Amazon is banking on its Alexa Artificial Intelligence (AI) software assistant as the future of computing. However, it faces stiff competition in Google and its Google Assistant AI software.
Both Google and Amazon have fired back against each other in the past. Amazon removed Chromecast from its website because it did not support Amazon Prime Video. In response, Google prevented Amazon’s Fire TV and Echo Show devices from getting access to YouTube.