Nielsen Music, the authority on tracking music sales in the United States, has declared Adele’s “25” the single-week top-selling album in the U.S. just days after its release on Nov. 20.
When Adele came out with “Hello” on Oct. 23, the lead single from her third album “25,” it set the record for being the first song to hit the one million download mark on Billboard. It went on to spend four weeks at the top of the Billboard Hot 100 chart, becoming the year’s eighth-largest-selling song, having sold 2.55 million downloads. Its video was also recognized on Vevo as the most-viewed within 24 hours of its release, with 27 million views. And that was already a huge achievement.
Now, with the full “25” album out, Adele continues to break records in the music industry. In Nov. 23, the album had already surpassed the previous single-week record for album sales set in 2000 by NSync’s “No Strings Attached” which sold 2,416,000 in its debut week. Adele’s “25” reached 2,433,000 in just over three days.
In the United Kingdom, The Guardian reports, the British singer’s “25” is also making headway toward being the fastest-selling album, having sold over 538,000 copies. In U.K. music history, only two other albums have gone beyond the 500,000 mark, “Progress” by Take That, which sold 519,000 albums within the week of its release in November 2010, and record-holder “Be Here Now” by Oasis, reaching 696,000 in August 1997. With still a few more days to a week on the market, it is more than a clinch for Adele to make a new record-high.
The album’s smashing success is attributed not just to Adele’s great artistic command, as reflected throughout her album, but also to her instinctive acumen for business. Having blocked the record from streaming services such as Spotify, fans could only get hold of “25” by purchasing the physical album instead of merely streaming it. Album purchases signify a more steady profit for the artist.
Here’s hoping the next album would be “27.”